Lawyers SEO is very important when it comes to marketing legal services. Whether you practice in a small town or in a larger metropolitan area, you need a high ranking site in the local search results. This can sound like an easier proposition but it is not. Many lawyers have realized the importance of search engine optimization when it comes to marketing their legal services. As such, they are investing in professional SEO as a way of promoting their legal services. Our SEO experts explain some of the reasons why you should also focus on the use of SEO in promoting your practice.
Google has overtaken Yellow Pages
In the person, people used to look for legal service provides in the Yellow Pages. However, Yellow Pages are now dead and Google has taken over. Most people are using Google to search for legal services in their local areas. This means that if you cannot be found in Google, you do not exist. Currently, 20 percent of internet users ask questions about local businesses. 40 percent perform mobile searches for local businesses. 50 percent mobile searches are for local businesses and they are followed by contacts or visits. 97 percent of consumers use the internet to search for the local businesses. This means that it is only 3 percent of consumers that do not search online.
Tap into free traffic
There is so much free traffic of people that are searching for legal services online. This means that when a site ranks higher in the search engines, it provide an opportunity for converting this traffic into visitors or paying clients. The main reason why as a lawyer you should invest in SEO is to tap into this free or organic traffic. With a good, properly optimized website, you will benefit from this free flowing traffic. Your law firm will become one of the leading firms in your local area. Basically, investing in SEO services is one of the best advertising or marketing investments for any modern lawyer.
Local SEO delivers results very fast. While competing on an international or national basis, you can take months to rank at the top of the search engines results page. Nevertheless, you will realize fast results when you use local SEO. This is because most lawyers are not attentive to local SEO. Other lawyers are attempting to use SEO but they are not following the guidelines set by Google. When you follow the guidelines set by Google in optimizing your site, your practice or firm will rank higher in the local searches at a faster rate and earn you more business opportunities.
Basically, these are the major reasons why you should invest in search engine optimization as a lawyer. Today, the idea of marketing legal services has changed with the advent of the internet and SEO. You can use SEO to gain a competitive edge in the legal field. Whether you are a solo practitioner or working in a law firm, you stand to benefit from lawyers SEO services.